Leadpages vs Unbounce Pricing 2026: Landing Page Builders Compared

Leadpages starts at $37/month. Unbounce starts at $64/month. Both build landing pages, pop-ups, and sticky bars. The pricing gap looks straightforward until you factor in the key difference: Leadpages has unlimited traffic. Unbounce caps your visitors.

That single distinction changes the math for every business running paid ads.

Side-by-side pricing

Feature	Leadpages Standard	Unbounce Build	Leadpages Pro	Unbounce Experiment	Unbounce Optimize
Annual price	$37/mo	$64/mo	$74/mo	$112/mo	$161/mo
Monthly price	$49/mo	$99/mo	$99/mo	$149/mo	$249/mo
Landing pages	Unlimited	Unlimited	Unlimited	Unlimited	Unlimited
Monthly visitors	Unlimited	20,000	Unlimited	30,000	50,000
Domains	1	1	3	2	5
A/B testing	No	No	Yes	Yes	Yes
Smart Traffic (AI)	No	No	No	No	Yes
Pop-ups & bars	Yes	Yes	Yes	Yes	Yes
Users	1	1	3	3	5

The visitor limit factor

This is the single biggest pricing consideration between these two tools.

Leadpages: Unlimited visitors on every plan. Run as much traffic as your ad budget allows.

Unbounce: Capped at 20,000 visitors on Build, 30,000 on Experiment, 50,000 on Optimize. Overages are charged separately.

Why this matters: If you’re running paid ads to landing pages, traffic volume is unpredictable. A successful Facebook campaign can send 10,000 visitors in a week. On Unbounce Build (20K limit), two good weeks burns your monthly allowance.

Real scenario: A small business spending $2,000/month on Google Ads driving traffic to a landing page might get 15,000–30,000 clicks. That’s fine on Unbounce Build some months, and over the limit other months. On Leadpages, you never think about it.

A/B testing costs compared

A/B testing is essential for landing page optimization, but neither tool includes it on their cheapest plan:

Tool	Cheapest plan with A/B testing	Annual price
Leadpages Pro	$74/mo	$888/year
Unbounce Experiment	$112/mo	$1,344/year

Leadpages Pro saves you $456/year for A/B testing capability. And you still get unlimited traffic.

Unbounce’s Smart Traffic advantage

Unbounce’s one genuine differentiator is Smart Traffic, AI that automatically routes visitors to the landing page variant most likely to convert them, based on attributes like device, location, and behavior.

This isn’t just A/B testing. Smart Traffic works with as little as 50 visits per variant and continuously optimizes without you manually picking winners. Unbounce claims it improves conversions by 30% on average.

The catch: Smart Traffic requires the Optimize plan at $161/month (annual). That’s $1,932/year, which is $1,044 more than Leadpages Pro with A/B testing. Smart Traffic needs to generate significant conversion improvements to justify that gap.

Is it worth it? If your landing pages generate enough revenue that a 20–30% conversion lift means thousands of dollars monthly, the $161/month pays for itself easily. If you’re generating moderate traffic with moderate revenue, stick with manual A/B testing on Leadpages Pro.

Builder experience compared

Leadpages: Drag-and-drop editor with 250+ templates. Straightforward, fast, and beginner-friendly. Templates are modern and conversion-focused. Includes AI headline and image generation (credit-based).

Unbounce: Two editors, Classic Builder (drag-and-drop) and Smart Builder (AI-assisted). More design flexibility than Leadpages, especially for custom layouts. But the learning curve is steeper, and the dual-builder approach can be confusing for new users.

For most users, both builders get the job done. Unbounce has a slight edge on design flexibility; Leadpages has a clear edge on simplicity.

Who should choose which

Choose Leadpages if:

• You run paid ads and need unlimited traffic without worrying about caps
• You want A/B testing without a $112+/month commitment (Leadpages Pro at $74/mo)
• You’re a beginner who wants a simple, fast page builder
• Budget is a primary concern, and Leadpages is cheaper at every feature level
• You need payments built into landing pages (Pro plan)

Choose Unbounce if:

• You have high-value conversions where Smart Traffic’s AI optimization justifies the premium
• You need advanced page design flexibility beyond what templates offer
• You’re an agency managing multiple clients (Agency plan with sub-accounts)
• Your monthly traffic is under 20,000 visitors (Build plan’s limit doesn’t constrain you)

The verdict

For most small businesses and marketers, Leadpages Pro ($74/mo annual) is the better value. You get unlimited landing pages, unlimited traffic, A/B testing, payments, and 3 domains. No visitor caps to worry about.

Unbounce justifies its premium only at the Optimize tier ($161/mo), where Smart Traffic provides genuinely unique AI-powered conversion optimization. If your landing pages generate enough revenue that a 20-30% conversion lift is worth $87/month more than Leadpages, Unbounce earns its price. For everyone else, Leadpages delivers more for less.

Read the full breakdowns: Leadpages pricing | Unbounce pricing

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Pricing sourced from Leadpages and Unbounce official pricing pages. Last checked February 2026.